- An almost immediate increase of 16.50% in cash flow through an upsell to customers from the hair salon side.
- An increase of 37.93% in cash flow through an upsell to customers from the retail side of the salon.
37.93% Increase in Sales In 45 Days By Implementing 2 Simple Hacks…
Introduction
- The success metrics that Ross Caia saw after doing business with Retail Lifesavers was that there were multiple missed opportunities lost every single day, due to a lack of a single point of contact as a customer walked in the door, and either wanting a haircut or hair products and the capturing of this in the immediate now.
- Ross Caia is an experienced hair and beauty family-owned business that is located at The Glen Shopping Centre in Melbourne. Jodie the owner was frustrated that after a major refurbishment of their store only 3 years ago, that this had not raised their profile as was promised by the designer, and many people were unaware of who Ross Caia Hair was, or where they were located.
- The opportunity that Ross Caia saw in Retail Lifesavers was that we identified 3 of the 5 Key Pillars of retailing that were either missing or were sending mixed messages. They had a good system in place for the hairdressing part of the business but missed 2 critical components of the 5 Key Pillars of Retailing, specifically Product and Service Offer and the Customer Experience Pillars, which meant that they were leaving 30%+ minimum cash still on the table from a customer perspective. Jodie and the team were aware of the problem, they just did not know where to start to rectify the problem.
What were measurable key performance indicators to deliver ROI?
- Success Metric #1 - Jodie was blown away when we first sat down together as what Retail Lifesavers saw as a series of friction points that had potential customers walking out of the retail store before purchasing due to the overwhelm of the number of products on display, and the lack of customer support for them in their selection of product vs price point vs the desired outcome of the product by the customer.
- Success Metric #2 - The main friction point to Ross Caia leaving “cash on the table”, was that when a customer walked into Ross Caia looking for hair-related products besides the lack of customer-focused service was the sheer volume of products on offer.
