- Launched mobile-friendly website focused on UI/UX, SEO for retailers
- Launched Socials with growth from 0 to 1800 followers
- Social Media Campaign increased engagement and followers by over 250% over 2 months
Riverdale Village Town Centre launched their shopping centre during the height of the pandemic in Australia.This created unique challenges that Retail Lifesavers that were able to turn into advantages for the marketing campaign.
The traditional campaigns to create crowds at the centre was replaced with a focus on digital and individual retailers to create a more sustained campaign as retailers opened. By focusing on a digital campaign Retail Lifesavers created growth in engagement and grew the audience in the catchment area to create a long lasting digital asset for successful customer activations in the future.
We delivered an engaging website that:
- Professionally designed modern and engaging Website aimed at the local audience.
- Retailer landing pages with an interactive map for each.
- Ensure Mobile experience is paramount without compromising desktop/tablet experience
Create & Grow Social Channels
- Strategies employed before the official opening created excitement and social media growth & engagement
- Progressive “mini-launch” customer activations for each retailer via a digital campaign.
- Increase Followers to 1800 using a combination of engaging content
- Improve SEO with fresh website content including news, promotions, store openings and updates.
