- Besides being experts and professionals, Michelle and Marcel picked up something that we had missed which could potentially boost our sales by over 20% plus.
- Two services in the time of one!
- We now realise the importance of consistency and our staff are now trained on a regular basis to ensure our sales targets are met.
28.88% Rise in Cashflow from Implementing 1 Simple Hack…
Introduction
- The success metrics that Julex Nails saw after doing business with Retail Lifesavers was that there were multiple missed opportunities lost every single day, due to a lack of staff awareness and consistent and ongoing training.
- Julex Nails are a family-owned company that is in three Melbourne, Victoria locations: The Glen, Mont Albert, and Prahran, with The Glen location being an experiment for them that had lost its gloss.
- The opportunity that Julex Nails saw in Retail Lifesavers was that we saw something important that they had missed. They had a good system in place for most things in the business but missed a critical component which meant that they were leaving 20-30% minimum of cash still on the table from a customer perspective, without knowing it.
What were measurable key performance indicators to deliver ROI?
- Success Metric #1 - Before starting any of the friction point agreed measurables, we had Tom get present to his average customer spend. When we first sat down with Tom, Tom gave us his best guess as to what the average customer spend was. After getting clear as to what this spend was it revealed that Tom’s best guesstimate was 22.4% LESS than the actual average customer spend.
- Success Metric #2 - The main friction point to Julex Nails leaving “cash on the table”, was that when a customer either booked their appointment or if the customer walked into the store (as a walk-in), in both situations, there was no staff training in place to probe the customer as gain an understanding to add-on/upsell to increase the transaction size.
- Success Metric #3 - This is where it all comes together with an outcome of a 28.88% increase in average customer spend achieved even with rolling COVID snap lockdowns. This was based on knowing the actual starting point - The What’s So of the average customer spend and comparing this with the final outcome achieved by Julex Nails.
