- Foot traffic counters - up month on month by
- Burwood One website increased organic traffic in year one by 189%
- Increase traffic to the food hub by 28%
Burwood One Shopping Centre had a clear strategy focusing on digital, community and local business.
Executed Retail digital marketing strategy designed to:
- set the platform for growth in brand awareness, digital strategy, foot traffic, marketing, and leverage the local community trade area
- increase centre foot traffic – grow community leveraging brand strengths to engage & increase visitation
- engage the local business community with valuable content and marketing deliverables
- drive traffic to new website for centre news, offers and what’s on
- identify sponsor partnerships within the local community
What were measurable key performance indicators to deliver ROI?
- foot traffic counters on all centre automatic doors - up month on month by 8%
- increase on traffic to Burwood One website with organic traffic year one by 189% https://burwoodone.com.au/
- grew social media platforms by targeting local community audience
- increase traffic to the food hub by 28%
- partnered with retail brands with a targeted monthly program to increase a specific KPI
